1515 BILLBOARDS

Located in Times Square above Viacom's headquarters at 1515 Broadway, a prominent digital billboard features show promos for Viacom networks, including CMT. I was responsible for creating CMT promos specifically designed for this unique aspect ratio. With no audio, the challenge was to ensure the visuals communicated effectively on their own. I would take the original promos and rework the footage to fit the dimensions, while also designing custom graphics to enhance the visual impact within this distinct format.